Daniel Ferreira is an art director, digital creative, designer and artist, with a PhD in digital media and art. Works in various formats and media. Brazilian, lived and worked many years in São Paulo. Currently works as a Digital Learning Designer/Developer at the British Safety Council, in London (UK), designing creative, innovative and engaging digital content and solutions.

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Creative Works

Worked as Art Director in advertising agencies, design and architecture studios. See some of these works here. They include the creation of content for the Museu da Língua Brasileira (Fundação Roberto Marinho) and promotional online material for FOX Films. Also worked as a computer graphics teacher.

Visual work includes illustration and sequential art (and/or comics), some of which has been selected for exhibits like the Salão Internacional de Humor de Piracicaba, among others. Also creates music videos, shorts and animations, such as Red Blues (2007), exhibited in the III Mostra Curta Audiovisual (Campinas/São Paulo), Icarus and experimental shorts City Music (2007) and RGB (2007, with the artist Adriana Ramalho).

Other productions include game design (Nibballs was part of the FILE Games exhibit in 2009), experiments in typography (Kuadriculado) and works in plastic arts.

Music projects include alternative rock band Máquina Voadora, ouronão and solo project Modern Love, among other sound productions (also played in garage rock band The Lux).


My PhD research was about the expressive use of digital media. Part of this study was developed at the London Knowledge Lab (University College London, Institute of Education), as a “sandwich” research, with funding from CNPq. The PhD research was part of the Visual Arts program at ECA/USP, with funding from CAPES.

This followed a masters research on the same theme, that had support from the Itaú Rumos award, as well as CAPES.

Graduated in Computer Engineering from UNICAMP (State University of Campinas).

Former member of the research groups Poéticas Digitais (Gilbertto Prado) and Arte, Design e Mídias Digitais (ADMD, Monica Tavares), both in the Department of Fine Arts (ECA/USP).

Digital Art and Installation

Collaborations with the Poéticas Digitais (CAP/ECA/USP) collective include installations like Catavento (2011), Amoreiras (2010), Desluz (2009) and pedralumen (2009). Exhibits include Museu Nacional da República (Brasília), Emoção Art.ficial 5.0 (Itaú Cultural, São Paulo) and Chain Reaction (Museum of the City of Skopje, Macedonia).

Personal digital art production includes works like Learn (2009), Ópera Algorítmica (2010, with the artist Lucila Meirelles), Join Us (2013) and experiments such as rg2xyz (2010) and Manafon Remix (2010).


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  1. […] is also an about me page, and a contact […]

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